By A Ketley1
A common trait we’ve noticed among many dealers lately is burnout.
Dealers are burnt out with the auto business, they’re burnt out with chasing prospects and they’re sick to death of forcing outcomes merely to stay alive. There’s just no light at the end of the tunnel. Success feels light years away.
So what’s the cause of all this burnout?
It’s merely because the traditional way of doing business in the car industry is broken. The traditional methods of marketing and attracting leads no longer work.
So in reality, success IS light years for the dealer even now utilizing traditional lead generation and consumer attraction techniques. How can you run a business whilst chasing down prospects, making countless calls, pushing for meetings, clinging to the hard sell and forcing outcomes all at the same time?
You can’t… and that’s the reason several dealers are going under right now.
So what works? What could you do to revitalize your efforts and start getting customers to your store?
It all starts by understanding things from your prospects’ perspective.
You see, when traditional client attraction ways are used in the car business, the experience is as equally uncomfortable and unnatural for your prospects and clientele as it is for you.
The customer is on the receiving end of your manual brute force attempts and normally feels like an animal being chased by a newbie hunter who will not give up the fight. They feel pressured, hounded and beaten… and finally a weak few may give in and move ahead. But the greater part will run, and stay away for life.
This doesn’t merely apply to your personal sales effort either. Your external marketing is doing an equally brutal hack job on your personal brand and on your prospects’ or clients’ conception of you. Interrupting them, bombarding them and puzzling them, not to mention wasting their precious time is no way to build an authentic relationship.
You do not require a degree in marketing psychology to see how you’re sabotaging your efforts by doing the kinds of promotion and hard selling practices as I touched on above. You are just working against yourself-alienating more individuals than you attract… which of course makes for a horrible base line each and every month.
But here is the scary part.
The cost of this forced, unfocused and barbaric approach is enormous. Prepare yourself. It’s ugly, it is scary and it’s familiar. A lot more work, more waste (both time and cash), more frustration and lower gross. All of which means you put less cash in your pocket, kids’ college fund and retirement account.
When you utilize the conventional method and it isn’t working the symptoms you experience are more hours spent working every week, more marketing which does not produce results, less money to operate and grow and more disappointment and frustration.
Finally you lose, either by getting so burnt out that you cannot go on anymore or your dealership is forced to close because it can’t sustain its operating budget.
Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special
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Do You Despise Hard Selling? Here’s Better And Easier Method To Become Rich In The Car Business - Part 2
By A Ketley1
There is a Better, More Natural Way to Attract Car Buyers
The quicker you realize this, the quicker you would get off the hamster wheel and learn the ways needed to draw in individuals consistently and easily to your store.
That’s precisely where Gravitational Marketing comes in.
Gravitational Marketing eliminates the unproductive and compulsory approach of interrupting, chasing and wearing down prospects in the race to gain clientele.
Rather, Gravitational Marketing enables you to draw in high quality, profitable clientele who pay more, stay longer and refer repeatedly without the dreaded hard sell or savage chase.
When you understand Gravitational Marketing…
You will attract the right kind of leads who are most likely to be interested in what you have to offer. It then produces in them an eager want for you, your dealership and your expertise.
When you use the natural power of Gravitational Marketing and put it to work for you, you would be the only and obvious choice in your area. You would dominate the market and have an unfair benefit over all your competitors. You will be regarded as the resident expert in the automotive field and you would be sought-after rather than being a chest pounding, street-walking, ad dollar wasting, glad handling buffoon.
By harnessing the laws of Gravitational Marketing you’ll create a natural system - a system which could be put on virtual autopilot - that attracts clientele and offers leads while you concentrate on family, friends and live the life-style you’ve always dreamed of.
It All Boils Down to Science
Do not be fooled. Gravitational Marketing isn’t another gimmick or marketing play. Instead, Gravitational Marketing is enormously scientific. It’s not a fantasy creative world full of slick slogans, glossy adverts, spinning logos and flashy graphics. It is not about the marketing trick of the day or the hottest technology gimmick or newest media trend.
Real customer attraction… customer attraction done right, is a science. It’s about hypothesizing, testing, measuring and results. It is about formulas, principles and systems… numbers, data and analytics.
Its serious stuff….and the type of marketing YOU need to beat burnout. It’s what you need to earn money in any economy and it is the only system that would allow you to break away from the struggle and stress of hard selling to making a great living doing that which you love.
So stop trying to resuscitate conventional marketing and start doing what works. Get scientific with your efforts and you will be on your way to attracting more leads, more sales and more cash in no time.
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important survival strategies and tips for FREE by requesting their Automotive Emergency Survival Marketing Toolkit For Used Car Dealers and Managers. To get your FREE copy visit http://www.RichDealers.com
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